Clinical websites
What if you want to build a private practice without ever getting out of your pajamas?
You might consider creating a useful website. How do you do this? Start by choosing a very focused niche. Go to the library and read the seminal work in the area. Then, write 4-5, 300-500 word articles on your niche. These articles should use the knowledge that you have gleaned to answer concerns and anxieties that your readers may have. For example, if your niche area is, "the blues", answer questions such as, what is depression? Can it be effectively treated? If so, how and by whom? Assuming that you are not an authority in the field, cite the work of the experts. Being knowledgeable about who the experts are and what they say will establish your credibility as someone who is serious about developing and maintaining professional expertise in the area.
Also, provide a series of useful links on your website. Include authoritative sources such as NIH and other credible sources (such as information from the ACA, APA's, NASW, etc.). You might also link to other clinicians whose websites you find useful.
Include a section called, "About (your name)". Describe yourself and your credentials. Include a contact phone number and location. If you are not yet accepting patients or clients, say that you provide referrals to qualified professionals in the (your hometown) area. There's more to be said about providing out-of-town, referrals. I will save that for another day. For now, only offer to make local referrals.
Those who want to do some more reading on referrals might check out this article: www.drlynnfriedman.com/consultingpractice.html There's much more to say about generating referrals but tomorrow, I will talk about what to do if the referrals are coming .... and, you are not yet in practice.
Best to all, LVF
(c) January 21, 2010 Dr. Lynn Friedman, All rights reserved
P.S. If you don't like to write, consider bartering with a friend or seeking out a capable writer who will interview you and will write on a fee-for-service basis.
Confidentiality Policy: Please note for reasons of confidentiality and copyright all letters to the blogger will be summarized and edited. Also, I will not write about real patients. Instead, I will create fictionalized vignettes. When you pose a clinical question, please ask it in a general way. DO NOT write about real patients. Thank you.
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Lynn Friedman, Ph.D. Psychologist, psychoanalyst, work-life consultant
Faculty Associate, Johns Hopkins University
5480 Wisconsin Avenue Chevy Chase, MD 20815
301.656.9650
www.drlynnfriedman.com
www.corporationsonthecouch.com
Follow the private practice blog For those seeking, evaluation for psychotherapy, psychoanalysis, supervision or consultation, I welcome your call.
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